About Our Logo

BeltLinedotnet-Final 3


Here’s a little glimpse into the thought process that lead to the design:

  • Antoine de Saint-Exup’ery said “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” That’s especially true when designing a logo. What’s the simplest way to convey the idea?

  • The logo composition is based on The Golden Mean. No arbitrary placement of Mr. Orange Head, no sir. That avatar is strategically placed in accordance with the principles of the sacred geometry of the Golden Spiral.

  • The speech bubble, or call out, and avatar are iconic elements of the social media lexicon.

  • The call out also emulates a loop of greenway.

  • We celebrate the dot net in our address because the BeltLine is real-world social networking.

  • We gave a nod to The High Line, BeltLine’s older NYC cousin, with part of the font selection.